Archive for May, 2010

Attacting More Targeted Traffic To Your Blog or Site

Sunday, May 23rd, 2010

The website is to an IM marketer as a store is to the offline business. This is where you begin your serious relationship building efforts. You must realize that a good website, that converts, is essential to the process. But the site is only a one one part of the overall marketing process. You’ll also need to get some traffic to that site. Quite obviously, if no one knows it’s there… who’ll buy all your great stuff?

You don’t want to manually submit your site to the major search engines, but it’s fine to manually submit to secondary search engines which will help you in certain ways. The fastest way to get your site indexed in Google, or Bing, is using Web 2.0 strategies. It won’t take very long to submit to several dozen secondary engines. But they will provide backlinks and contribute to how “popular” your site can be perceived by Google. There are so many methods for gaining backlinks, and it’s also a fact that some backlinks are more important than others. You don’t want all high PR, high-power backlinks because Google recognizes that as unnatural, so having a good variety will make things look more normal, and natural.

Make sure that all of the links in your site work. Broken links make it tough for your visitors to move around your site. It just takes away from the positive impression, plus some visitors really get annoyed and leave, maybe forever. Another important reason is that they stop the search engine spiders and bots from crawling your site, and you never want that to happen.

You should always provide Meta tag information in your site or blog, of course. If you have a blog, you can download an SEO plugin that will make it easier to use Meta tags. Using meta tags in your site’s title and description help the search engines correctly categorize your site which will only help you with organic traffic.

Also, if there are discrepancies between your Meta tag information and your page content, it will only cause confusion, improper ranking, and you’ll also waste a lot of time. There is nothing difficult about using Meta tags, and they’ll help you in some important ways.

You have no idea how many different methods exist, and still some undiscovered, to drive targeted traffic to any site. The ideal situation is the ability to keep that traffic coming. You should devote a little time to it every day, and the rewards can be massive. Remember the potential value that exists in each visitor to your site. If you keep at it, you’ll be able to create a full-time income for life.

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Customer Service Basics for Internet Marketers

Wednesday, May 5th, 2010

Working online tends to make people forget about customer service. The truth is that the higher your customer service standard, the more money you will be able to earn. People are more likely to continue a professional relationship with you when you treat them as real humans, and not just a chance to make a buck. Say you create your web page and sit back and wait for the money to come in, you may make a little money. But you aren’t going to make near as much as you could if you gave these customers a good reason to come back to you. It shouldn’t be hard to provide good customer service to your buyers. You can give your customers a better experience right now with the following ideas.

You should always respond to any questions or comments in a timely manner. Do your best to answer any messages within a 24 hour period. And when we talk about responding, we mean a personalized response that comes straight from you. Sending out messages generated by an automated system are not really responses at all. By responding promptly to inquiries, feedback or even negative comments, you will be telling customers that you are truly concerned about them. If your business was a traditional offline one, would you only answer the phone when you felt like it or ignore people who entered? Of course not! Always pay attention to the feedback your customers give you. If you are physically able to do so, spend the time answering every email that comes in whether it is positive or negative. When you view negative feedback as constructive criticism, it can go a long way in helping you improve your products. services, and business systems. You can simply draft an email that says “Thank you for letting us know what you think of our product” and then you should address a few of the comments or concerns they expressed in their mail; doing this will ingratiate you to even the most disenfranchised of your customers. Because you are showing these customers that you actually see them as people and not just a sale, they will enjoy coming to you to buy from you time and time again.

Another important aspect of customer service is offering your customers an easy way to reach you for questions or support. If a potential buyer has no way of getting in touch with you, he is more likely to move on. Sites that don’t have ways for customers to contact the owners appear to be untrustworthy or scams.

You have to be available to your customers and potential customers. You simply must give people some way to reach you. Some internet marketers feel that this means more work for them, but think instead of the additional sales it could mean for you. If you want to turn more of your website visitors into customers, it’s worth it to provide a certain amount of personal service.

Practicing good customer service makes for better business. See what kind of customer service is provided by other internet marketers. Internet marketers who offer their customers good service will certainly make more money than those who ignore this facet of business. Each customer is a real individual. Don’t think of them as money pots. If you treat these customers as friends and not as money, they will come back to you over and over again.

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Helpful Ebay Tips for the Newbie Online Marketer

Wednesday, May 5th, 2010

Doing business on Ebay is a terrific way to find out how you’ll do with internet marketing. You’ll be able to sell anything online, and it’s great because the costs and time involved are minimal. It’s really easy, all you need is to sell old, unwanted items or anything you can buy for cheap. Once you’ve completed the entire process, and it was enjoyable for you, then that means you may like internet marketing. But if you’re completely new to everthing, you will probably experience the reality which is making money online is not a walk in the park. But that’s ok, keep reading to discover some solid advice that will help you get started.

Make sure your e-bay listings are written well. The last thing you want to have is a listing that is poorly written. Spelling errors will deter many people from even considering your item. The same is true if your listing is full of grammatical mistakes. You also want to make sure that, in addition to having perfect spelling and grammar, your listing is easy and fun to read. Remember, your goal is to have visitors to your auction read the entire description and then be motivated to place a bid or simply click on “Buy It Now.” You can always find a writer to help you if you don’t want to do this yourself.

Always a good idea to expand your product offerings. You can find a market for almost anything, so you should be able to sell your old, unwanted items when you first start. As you gain experience, you’ll find yourself feeling more at ease, and then you can start looking to sell other goods that were not originally yours.

Your profit levels will noticeably rise once you’ve started to expand your product lines more and more. Not only will you have more profit streams, but when one product slows then your other products can still bring in revenue.

Take some time and prevent potential anguish by studying Ebay’s shipping rules and pricing structure and fees. If you don’t already know this, a lot of seller on Ebay increase their shipping prices, and that’s where a lot of profits are made on particular items. As you can imagine, you have a selection of shipping methods available depending on your products. Find the shipping method that works the best for both your business and the customers interests. Be totally straight with your customers about shipping, and be sure everything is clearly visible and easy to understand on your listing. People who can sell on Ebay discover it to be a really nice way to make money. So many people engage in Ebay marketing because it’s very easy to get started and just as easy to execute. Many people do this just when they need extra cash. Ebay is a terrific way to start marketing on the web, and it’s something that ‘almost’ any person can do.

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The Fundamentals of Direct Mail Marketing for Online Business Operators and Internet Marketing

Monday, May 3rd, 2010

For those of us who have a lot of online business to do, we’re often ignorant of the fact that a lot of our buyers exist offline, and they could use our services. There are tons of people who either don’t use the Internet, or use it only occasionally that could want what you have to offer! When you’re running an online business, you have to remember offline marketing as well, especially given the glut of Internet businesses out there. Direct mail proves to be among the trusted and oldest means of offline marketing. Use this advice to create a successful direct mail campaign.

No matter if you send out a quick note or a postcard, be sure to hand write the addresses. Research indicates that individuals are far more likely to open mail which contains a handwritten address. What could be more important than this fact is that your recipient will be impressed that you actually took the time to write out the address. This means a lot in a time where almost everything is printed by computer. You may be thinking that this seems a bit overwhelming, especially if you plan to send out hundreds of letters, but if you do several a day you will have it finished in no time flat. If your handwriting is hard to read, ask for the help of someone else. Just like in e-mail marketing, people like receiving mail that is not meant to sell them anything. Keeping this mind, send out a newsletter every now and then that touches on some community issues or gives information about advancements in your chosen niche, rather than always trying to sell something. If you send out a few of these each year, people will be more likely to open up the mail and respond to the mail that does contain a sales pitch. Everyone likes to receive something for free, even if it’s just a newsletter!

As with all of the work that you do, you need to make sure that your mailings look professional and are free from noticeable errors. Never allow a direct mail piece to be sent that has simple mistakes on it, like spelling or typos. Even though this is an important piece of advice, it is more important when you send out direct mail. When someone reads a piece of mail, they generally pay more attention to things like this as opposed to email. Check everything at least a few times before you send anything out!

You don’t have to be frightened by the prospect of direct mail, particularly after your work starts to pay off. It may take you a little while to figure out all the details to direct mail marketing. As soon as you have the essentials down, you will be unstoppable! Your market will expand greatly if you use a combination of online and direct mail marketing in your campaign. Perform a trial run, if you do not want to take us at our word. The proof will lie in your profit margins.

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How to Make Money Online as an Internet Marketer

Sunday, May 2nd, 2010

There’s still hope in this world because even you really can make money on the net. Yay. If it helps, you do realize everyone had to begin at the very beginning. If you think it’s normal to make a killing with your very first venture into IM, well… it isn’t. Still though, there are hundreds, if not thousands, of ways to earn an income on the net.

Well, let’s see… you can make something you like, have an online store, offer consulting, or do freelance gigs – it’s all doable and really up to you. Ok, moving forward we’ll talk about some basic methods newer IM marketers can try in the quest to make some cash.

There’s creating and flipping websites, and you’d be surprised at how many people are making serious money with this. That concept was modeled after flipping houses, or properties, in real estate. So you’ll get a domain name, or URL, and some inexpensive hosting for the site. Next, of course you need to have content on the site for your visitors to read when they land there. After one or two months, minimum, and the site has been generating revenue, then you’ll sell it for hopefully a good price. But this will take some work and effort on your part, and a lot of marketers make money doing this method.

Selling software is often neglected. Software makes peoples lives easier and we all know that anything with the word easy attached is a hot seller. There are so many needs that are not being met by current software so create something that fulfills that need. Once you have your software created you need to sell copies of it. Selling software is no different than selling anything else online. When you have the right system you can make money on auto-pilot after everything is up and running. What’s more is that you can purchase a tool which allows your product to be automatically delivered to customers once they purchase – that means you can set it up and just let it run.

You might prefer to begin a blog. You can make good profits by blogging about the things you enjoy. Of course, you will be more successful if you focus your blog on a specific topic. You can monetize your blog in a number of ways. YOu might choose to sell advertising. You might have people who want to sponsor your posts. It’s possible to receive pay for reviewing certain products. You might even receive free products as part of your reviews that you could sell for more profit later. You might even charge a fee to blog about particular topics or to add links to other sites within your blog posts. The ways to earn money through blogging is almost endless!

There is an unlimited amount of ways for the online marketer to make money. People realize that there is an infinite number of ways to make money in the real world but they don’t realize that about the internet. Everything you need is out there; your job is to sift through the mud and find the gold. Don’t quit because you don’t see instant results. If you are not making mistakes then that means that you are not progressing anymore. Now go apply your new knowledge!
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