Customer Service Basics for Internet Marketers

Working online tends to make people forget about customer service. The truth is that the higher your customer service standard, the more money you will be able to earn. People are more likely to continue a professional relationship with you when you treat them as real humans, and not just a chance to make a buck. Say you create your web page and sit back and wait for the money to come in, you may make a little money. But you aren’t going to make near as much as you could if you gave these customers a good reason to come back to you. It shouldn’t be hard to provide good customer service to your buyers. You can give your customers a better experience right now with the following ideas.

You should always respond to any questions or comments in a timely manner. Do your best to answer any messages within a 24 hour period. And when we talk about responding, we mean a personalized response that comes straight from you. Sending out messages generated by an automated system are not really responses at all. By responding promptly to inquiries, feedback or even negative comments, you will be telling customers that you are truly concerned about them. If your business was a traditional offline one, would you only answer the phone when you felt like it or ignore people who entered? Of course not! Always pay attention to the feedback your customers give you. If you are physically able to do so, spend the time answering every email that comes in whether it is positive or negative. When you view negative feedback as constructive criticism, it can go a long way in helping you improve your products. services, and business systems. You can simply draft an email that says “Thank you for letting us know what you think of our product” and then you should address a few of the comments or concerns they expressed in their mail; doing this will ingratiate you to even the most disenfranchised of your customers. Because you are showing these customers that you actually see them as people and not just a sale, they will enjoy coming to you to buy from you time and time again.

Another important aspect of customer service is offering your customers an easy way to reach you for questions or support. If a potential buyer has no way of getting in touch with you, he is more likely to move on. Sites that don’t have ways for customers to contact the owners appear to be untrustworthy or scams.

You have to be available to your customers and potential customers. You simply must give people some way to reach you. Some internet marketers feel that this means more work for them, but think instead of the additional sales it could mean for you. If you want to turn more of your website visitors into customers, it’s worth it to provide a certain amount of personal service.

Practicing good customer service makes for better business. See what kind of customer service is provided by other internet marketers. Internet marketers who offer their customers good service will certainly make more money than those who ignore this facet of business. Each customer is a real individual. Don’t think of them as money pots. If you treat these customers as friends and not as money, they will come back to you over and over again.

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