Posts Tagged ‘seo ppc’

PPC Advertising – Use With Caution

Sunday, November 14th, 2010

PPC is something that lots of internet marketers know about but do not fully understand. PPC has crossed the minds of more people than those who actually do it. However, for those who have not studied or used PPC, it’s a daunting mystery viewed with a certain respect for its power.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. So how can you tell if this is something for you? How can you find success with PPC even when others have failed? Here is how to approach pay per click advertising to ensure your marketing success.

Few marketers do this, but it’s very good to employ PPC as a way to test the quality of their SEO marketing. What you’ll do is use PPC to verify keywords and phrases for viability in your chosen market. If you find that you have a lot of pay per click success when you focus on certain keywords, you should consider applying those keywords to the rest of your internet marketing projects in that niche. If you do not make any sales at all from certain campaigns, you will know to stay away from those words in your other projects as well.

It’s always a great idea to use the plural forms for your keywords because there are often differences with singular terms. Perhaps many PPC advertisers don’t think to use the plural forms for their keywords, and they sometimes can be just as profitable as the singular versions. Always check your campaign keywords and ad copy to make sure you’re using your words in the right way, the correct form and usage. Do not make a word plural just for the heck of it. You can attract attention with the improper use of words, but it’ll be the wrong kind of attention. Experience has shown over and over that ads containing poor choice of words, or misspelled words, do not get click-throughs.

Research your keywords and niches before you start buying advertising. The only traffic you want are those who are searching for what you’re marketing and want it. If your research is lacking then you most likely will waste your money because your ads could be targeting the wrong searchers, or market. You can advertise in related markets, but this is best left to when you have more experience. So to say it again, be darn sure you get your research right before you ever begin, that way you chances of needlessly losing money are greatly diminished.

Finding success with PPC does not have to be difficult. But always know that, just like anything else in business, it’ll take good effort on your part to develop campaigns that make money. You really never want to be rushed when you’re preparing to advertise. Doing so will almost certainly waste your money. You can do well and make good money if you remember these tips and always keep learning. Remember: You can do it if you put your mind to it! If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

Pay Per Click Advertising – How To Avoid The Landmines

Tuesday, October 12th, 2010

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. PPC has crossed the minds of more people than those who actually do it. This form of advertising is possibly the most mysterious and feared among those who have never used it.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. What’s a marketer to do, and how is it possible to know if you and PPC are right for each other? How do you think you can succeed with PPC while others have failed so miserably? Let’s talk about how you can do this in a manner that will help you succeed, rather than fail.

You can test your SEO efforts with PPC advertising. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. If you find that you have a lot of pay per click success when you focus on certain keywords, you should consider applying those keywords to the rest of your internet marketing projects in that niche. Naturally, you’ll want to do the opposite, too, with under-performing keywords used in PPC – just do not use them in other monetizing marketing areas.

It’s always a great idea to use the plural forms for your keywords because there are often differences with singular terms. Perhaps many PPC advertisers don’t think to use the plural forms for their keywords, and they sometimes can be just as profitable as the singular versions. Take care that you’re always properly using your words in the right way – keywords and words in your ads. Be sure to use the proper plural form. People won’t click through on these ads because they’ll have a negative impression about your ad, and the person behind it. Ads that are not written well, or contain inappropriate words, tend to almost never get clicked on.

There is no question that you must do proper and thorough research for the keywords you want to use, as well as on your niche market. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. If your research is lacking then you most likely will waste your money because your ads could be targeting the wrong searchers, or market. You can advertise in related markets, but this is best left to when you have more experience. Do your researches before you start a campaign because if you don’t, you could waste a lot of money!

Finding success with PPC does not have to be difficult. It does, however, take a lot of time and research to put together a successful campaign. Do not allow yourself to feel rushed into getting a campaign going. That’s usually a recipe for losing money. So just remember what you’ve learned, here, and get more education about it. Just create your goals, and then decide you’ll do it. If you want more information on PPC, I highly recommend that you read this amazing PPC marketing article, the best way to promote your affiliate marketing products.